An overview of the company called Longrich
Our trademark has been registered in 183 countries and products are sold in more than 50 countries and regions around the world including Malaysia, Taiwan, Nigeria, South Africa, Cameroon, Russia, Ukraine, South Korea, Thailand, Philippines and since 2014 in the process to expand the business to the United Arab Emirates, Canada, Mexico, Kenya, Ghana and the United States.
Longrich is certified with both ISO9001 International Quality System and ISO14001 International environmental protection system. In 2008, Longrich was awarded with both titles “Customers Most Trust Company and Chinese Quality of Top 500”.
Currently, Longrich has already completed its goal of establishing 8 research and development centers namely: • LONGRICH (Japan) Beauty & Health Innovation Center, • LONGRICH (USA) Health & Cosmetics Research Institute, • LONGRICH French R&D Center, Tsinghua University,• Jiangnan University (food science and technology national key laboratory), • LONGRICH Institute of Biotechnology.• LONGRICH Joint Functional Foods Research Institute, • LONGRICH (headquarter) R&D Center, • LONGRICH Post-Doctoral Research Station, and • LONGRICH Enterprise Academician Station.
For the past 34 years, besides the traditional sales and direct sales, we also have a proven experience in OEM and ODM. We help local and international firms manage their entire supply chain in China. We have the capability to provide product research and development, packaging design, raw material procurement, production, warehousing, distribution and sales of all kinds of cosmetics, personal care, household, health and pet care products.
Meet The man behind the company
“Everyone dreams of success, but only a few eventually realize their dreams because most of them cannot find a good platform suitable for their career. Longrich provides exactly such a platform for all who have longed for success and never stopped pursuing their dreams.”
Mr. Xu, Zhiwei (俆之伟)
- Chairman of Jiangsu Longliqi Bioscience Co., Ltd.
- MBA, Senior Economist
- Representative of Provincial People’s Congress (Jiangsu – 10th, 11th, 12th)
- Influential Man in China Household Care Industry
- Top 10 Creditable Entrepreneurs in China
- Top 25 Outstanding Chinese Managers
- The Most Influential Man in China’s Cosmetic Industry
LONGRICH
Committed to a healthy and beautiful lifestyle.


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